Continuous Foresight: Visualize Strategy By Testing For Customer Change

By Andre Marquis and Diana Jovin In prior posts, we’ve talked about why large companies need innovation at scale.  In contrast to innovation efforts that incubate a small number of ideas, innovation programs that test dozens to hundreds of business model innovations in a systematic way can deliver significant benefits to large companies. This large-scale…… Continue reading Continuous Foresight: Visualize Strategy By Testing For Customer Change

Sustaining Versus Disruptive Innovation: Does it Matter?

by Andre Marquis and Diana Jovin Since Clayton Christensen’s groundbreaking book The Innovator’s Dilemma came out in 1997, much discussion about innovation has centered on the differences between sustaining and disruptive innovation. Christensen noted that large organizations were good at sustaining innovation, that is, the types of innovation that move product features and value forward…… Continue reading Sustaining Versus Disruptive Innovation: Does it Matter?

Don’t Innovate Like Steve Jobs

When it comes to creating the next new, innovative business, no one can pick winners – not even the geniuses of Silicon Valley. The evidence for this is overwhelming. At any one time, there are more than 20,000 funded startups here in the San Francisco Bay Area. The big successes we get are from lots…… Continue reading Don’t Innovate Like Steve Jobs

Agile Business Model Innovation: Because No One Can Pick Winners

We’ve coached over a thousand startups and large company teams working to create new products based on innovative business models. The number one mistake they making is simply recognizing that when it comes to innovation, no one can pick winners. The data is overwhelming: Only 12% of venture capital funds outperform the market (1)Just 7%…… Continue reading Agile Business Model Innovation: Because No One Can Pick Winners