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Andre Marquis

Andre Marquis

Scaling agile business model innovation

Category: Entrepreneurship

Creating An Innovation Culture Using Go/No Go Criteria

December 28, 2021 Andre Marquis

What Is Validation? In the startup world, everyone talks about “hypothesis-driven testing,” “validation,” and “experiments.” Over the last 10 years, I have run over 1,000 startup and corporate innovation teams through programs based on the Business Model Canvas. It’s great for prompting entrepreneurs to focus on innovating the whole business model

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The Agile Business Model Innovation Manifesto

January 17, 2019 Andre Marquis
selective focus photography of traffic light

Creating new business models is hard. Creating an organization that is continuously creating new business models is extremely hard. The closest I’ve seen is organizations running an Agile Product Development (APD) process. APD focuses on creating a culture and processes that support small, semi-autonomous, high performance teams. APD has done

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Blowing up the Business Plan at UC Berkeley

March 3, 2015 Andre Marquis

A post I wrote with Steve Blank for his blog: When I came to U.C. Berkeley in 2010 to run the Lester Center for Entrepreneurship in the Haas School of Business we were teaching entrepreneurship the same way as when I was a student back in 1995. Our core MBA class used the

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  • Creating An Innovation Culture Using Go/No Go Criteria
  • Continuous Foresight: Visualize Strategy By Testing For Customer Change
  • Sustaining Versus Disruptive Innovation: Does it Matter?
  • Don’t Innovate Like Steve Jobs
  • The Agile Business Model Innovation Manifesto
  • Agile Business Model Innovation: Because No One Can Pick Winners
  • Blowing up the Business Plan at UC Berkeley
  • About Andre Marquis
Making Corporate Innovation Indispensable
Innovation Management At Scale
Changing Innovation Culture By Changing The Process
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