Continuous Foresight: Visualize Strategy By Testing For Customer Change

By Andre Marquis and Diana Jovin In prior posts, we’ve talked about why large companies need innovation at scale.  In contrast to innovation efforts that incubate a small number of ideas, innovation programs that test dozens to hundreds of business model innovations in a systematic way can deliver significant benefits to large companies. This large-scale…… Continue reading Continuous Foresight: Visualize Strategy By Testing For Customer Change

Sustaining Versus Disruptive Innovation: Does it Matter?

by Andre Marquis and Diana Jovin Since Clayton Christensen’s groundbreaking book The Innovator’s Dilemma came out in 1997, much discussion about innovation has centered on the differences between sustaining and disruptive innovation. Christensen noted that large organizations were good at sustaining innovation, that is, the types of innovation that move product features and value forward…… Continue reading Sustaining Versus Disruptive Innovation: Does it Matter?