Andre Marquis

Creating An Innovation Culture Using Go/No Go Criteria

What Is Validation? In the startup world, everyone talks about “hypothesis-driven testing,” “validation,” and “experiments.” Over the last 10 years, I have run over 1,000 startup and corporate innovation teams through programs based on the Business Model Canvas. It’s great for prompting entrepreneurs to focus on innovating the

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Continuous Foresight: Visualize Strategy By Testing For Customer Change

By Andre Marquis and Diana Jovin In prior posts, we’ve talked about why large companies need innovation at scale. In contrast to innovation efforts that incubate a small number of ideas, innovation programs that test dozens to hundreds of business model innovations in a systematic way can deliver significant

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Sustaining Versus Disruptive Innovation: Does it Matter?

by Andre Marquis and Diana Jovin Since Clayton Christensen’s groundbreaking book The Innovator’s Dilemma came out in 1997, much discussion about innovation has centered on the differences between sustaining and disruptive innovation. Christensen noted that large organizations were good at sustaining innovation, that is, the types of innovation

Steve Jobs

Don’t Innovate Like Steve Jobs

When it comes to creating the next new, innovative business, no one can pick winners – not even the geniuses of Silicon Valley. The evidence for this is overwhelming. At any one time, there are more than 20,000 funded startups here in the San Francisco Bay Area. The big successes

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The Agile Business Model Innovation Manifesto

Creating new business models is hard. Creating an organization that is continuously creating new business models is extremely hard. The closest I’ve seen is organizations running an Agile Product Development (APD) process. APD focuses on creating a culture and processes that support small, semi-autonomous, high performance teams. APD has

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Agile Business Model Innovation: Because No One Can Pick Winners

We’ve coached over a thousand startups and large company teams working to create new products based on innovative business models. The number one mistake they making is simply recognizing that when it comes to innovation, no one can pick winners. The data is overwhelming: * Only 12% of venture capital

Blowing up the Business Plan at UC Berkeley

Blowing up the Business Plan at UC Berkeley

A post I wrote with Steve Blank for his blog: When I came to U.C. Berkeley in 2010 to run the Lester Center for Entrepreneurship in the Haas School of Business we were teaching entrepreneurship the same way as when I was a student back in 1995. Our core